10 Corso Como Highlights Emerging Designers With Exhibition
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NEW WAVES: Loyal to its tradition of scouting and spotlighting young designers, 10 Corso Como has inaugurated “The Waves” exhibition, on display until March 30. The installation, welcomed in the revamped Galleria space, features the brands All-In, Duran Latink, Hodakova, Vaquera and Zomer, all founded by the new generation of creatives. The curation was entrusted to Alessio de’ Navasques and the designers, whose collections are available at the Milan retailer, were chosen by owner Tiziana Fausti. The mannequins were provided by Bonaveri, which is a partner of the project. Related Articles Financial Prada Group Reports Strong Gains in 2024 Revenues, Profitability Designer and Luxury EXCLUSIVE: Jacquemus Confirms New CEO, Outlines Development Plans The title was inspired by one of the most famous novels of Virginia Woolf, “The Waves,” which in recalling the perpetual motion of the water is a metaphor for a circular present and the cycles of life and death. You May Also Like “The collections of the selected designers seem to return to the past and transport it into the modern day, in that infinite rhythm of quotations and references that fashion succeeds in molding through what the German philosopher Walter Benjamin defined as the ‘tiger’s leap,’ or the constant capacity of the creative process for reinvention,” de’Navasques said. The exhibition project unfolds through 22 items, which include some of the most significant creations of each brand and custom-made pieces. The structure evokes the novel’s monologue composition with the mix of different languages, expressionist forms focused on themes such as sustainability, reuse, relationship with nature and gender identity. Hodakova items on display at “The Waves” Installation at 10 Corso Como. Courtesy of 10 Corso Como Reuse plays a central role for Ellen Hodakova Larsson, founder of the Hodakova brand, who upcycled belts, zips, parts of fur coats, boots and rags and the use of humble materials, to create a dress, a reflection on the dynamics of production and consumption. Nature is revisited by All-In, a brand founded by Benjamin Barron and Bror August Vestbø, which creates new hybrid archetypes through the reworking and deconstruction of the body form, as seen in the colorful tinsel ball gown or the bedsheet dress intended to wrap the lower part of the body. New ways of escapism are also visible in Vaquera’s collection, founded by Patric DiCaprio and joined later by Bryn Taubensee, which intends fashion as a tool capable of giving shape to every type of identity, beyond the normative standards of beauty and body in order to adapt to every type of subculture. Cue the white cone corset with padded skirt or the long flared denim dress embellished by a flower detail. An artificial garden was created by Danial Aitouganov and Imruh Asha, founders of Zomer, nominated for the LVMH Prize, through the union of heterogeneous materials. Zomer item on display at “The Waves” Installation at 10 Corso Como. Courtesy of 10 Corso Como Duran Lantink celebrates gender identity with two items with enveloping and protective volumes, from the Sistaaz of the Castle project, developed by the designer in Cape Town to support the nonprofit organization SistaazHood, which protects the rights of a group of transgender sex workers. “We considered some of the most interesting voices on the international scene to be part of a story intended as an installation. All-In, Hodakova, Duran Lantink, Vaquera and Zomer entered the ecosystem of 10 Corso Como to tell their vision about the world around us,” Fausti said. “Their creative narration deals with themes such as sustainability, reuse, exploitation of resources, relationship with nature, gender identity, materiality. The output is made by collections with rich, expressionist, special forms of high craftsmanship: they are waves of new, which through their movement reconnect the past to the future.”
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